Copy and Ink
  • Home
  • White Papers
  • Case studies
  • Copywriting
  • Portfolio
  • Hire Me
  • About
  • Blog
  • Contact

​3 good reasons to write a white paper

1/12/2022

 
White papers can be one of the greatest assets in your marketing toolkit, yet they are often misused and misunderstood.
 
Which is a shame.
 
Written well, a white paper can be a powerful tool to get your customer's attention, show you can help solve their problems and make life easier for them.

3 good reasons to write a white paper

  1. It provides your customers with information to help solve a problem.
  2. It identifies you as a leader in your field without actively promoting your own resources.
  3. It identifies you as a thought leader within your medical speciality.
Picture

Helping your customers decide to buy​.

​Not all your customers will pick up the phone or email you about your products. Most will need persuasion, with step by step reassurance that it’s your product or service that will best fit their needs.

This is where a white paper becomes an invaluable marketing tool. They are easy to download and can be handed out at events allowing your customers to read at their leisure away from the pressures of a sales conversation.
​
In short, white papers are an excellent way of getting the attention of decision makers, subtlety, effectively and persuasively.
Ask me to write for you

    Anne Watkins

    Hi, I'm Anne,  welcome to the Copy and  Ink blog. 

    I'm  a  freelance medical writer with a fascination for how the words we use influence our experiences. 

    In  each post I'm going to be showing you how successful writers use NLP  and Neuroscience to get more clients and boost their reader engagement.

    Picture
    View my profile on LinkedIn

    Archives

    September 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    January 2023
    January 2022
    December 2021
    September 2021
    March 2021
    November 2020

    RSS Feed

Picture
Copyright  Anne Watkins 2023  All rights reserved.   Privacy policy please read.
  • Home
  • White Papers
  • Case studies
  • Copywriting
  • Portfolio
  • Hire Me
  • About
  • Blog
  • Contact