The chances are you want a white paper to help sell your product. That’s the end goal, right?
But here’s the thing. You need to be discreet. Subtle even, selling indirectly, covertly and quietly.
Too much product promotion and you will be left with nothing more than a sales brochure and you may well have lost your customers attention before the second paragraph.
Yet, done well a white paper can be hugely successful at generating leads and positioning you as a thought leader in your field.
The key is to educate. Not sell. That way you can draw your reader in, leaving them wanting to know more without overt product promotion.
Once your white paper is written, then you can use it to sell. A well written white paper provides you with exactly the right type of content for promotion, and social media sites such as Twitter, LinkedIn and Facebook provide are all ideal platforms to share high quality content. It’s a simple, efficient and elegant way of getting your customers attention and drawing them in.
But don’t stop there.
If you have a product launch coming up all the better. White papers and product launches go hand in hand. They can help to improve your company’s reputation, boost your brand recognition, increase your SEO positioning and drive word of mouth marketing.
Worth the investment?
Most marketing experts would say yes, with over 80% of respondents in a recent marketing poll stating that white papers were a key resource for decision makers when investing in a product.
So remember, don’t sell, educate and let your white paper do the persuading for you.
Writing a blog is always a good idea if you want to grow your business, but it's easy to underestimate the time involved.
Not only do you have to create a content schedule, but you also have to research and generate each individual blog post and source appropriate royalty free images. You'll also need to think about where to place your most important keywords and when all that's done you'll need to find the time to actually sit down and write your post.
Enter the healthcare ghostwriter.
Hiring a medical ghostwriter can do all this for you. Quietly working away in the background on your behalf. If you're a healthcare business owner you'll probably be able to think of some good reasons of your own to hire a ghostwriter but here are the most common reasons I'm asked to write behind the scenes.
Top 3 reasons I ghostwrite for medical and healthcare companies.
1. You get more free time
Running a successful business takes time, and so does writing. Hiring a ghostwriter to work away in the background for you helps you see the bigger picture of where your business is going. It gives you much more time to work on your business rather than just in it.
2. Your ghostwriter does the research for you
A healthcare ghostwriter does one thing. They write. That means they are well practised in the skills that matter.
Getting someone else to do this for you not only frees up your valuable time, it also saves you the headache of learning how to do these things yourself.
3. A professional writer can give you a fresh perspective
Typically all you need to do is give your ghostwriter some brief guidance on the topic you want to be covered and any keywords that need to be used. Then leave the rest to them.
Another huge benefit that is often overlooked is the fresh perspective your ghostwriter can bring to your work. A fresh pair of eyes can often see things that you can't, such as new or different ways to express your core message or engage with your readers. At it's best a ghostwriter can also turn out to be a valuable unseen member of your business team.
A good ghostwriter should be able to save you significant time and tell your story in an engaging way that provides each and every reader with something of value. But you know it's not all about blog writing. As a medical ghostwriter, I can write a variety of documents, all with your name on and credited to you.
Hi, I'm Anne, welcome to the Copy and Ink blog.